LDB London

Customer matters. Because the customer matters.

Ask me how to solve for your market engagement challenges in customer contact outsourcing.

I’ve been trading as LDB London since 2003, working with CX BPOs to take their story to market, and bring the market to them.

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Some Words About Me

I’m fascinated by customer matters, because ultimately, the customer matters. The niche operators in the customer management sector get this, but often lack the expertise and experience of joining the dots in their networks – across colleagues, partners, and industry bodies to make sure their stories are heard. That’s where I come in.

The Orchestral Market Engagement Model

There are many channels to tell a corporate story. Like instruments in an orchestra, when they play together or in different combinations, it has to be with purpose, reflective of what has come before and what’s coming next. The Orchestral Model of Market Engagement is a flexible approach which seeks to apply robust market engagement techniques to deliver quantifiable results while articulating the function as an investment activity in the future health of the business, not simply in-year budgets.

Areas Of Expertise

Working in sales and marketing roles for more than 30 years I’ve seen BPO acronyms come and go, sales philosophies trend and disappear, and numerous technology solutions rise and fall that propose to support a company’s growth and its marketing and business development teams. But fundamentally, it’s still all about relationships – with partners, colleagues, media and clients or prospects in the markets served. Core components to building these relationships include:

  • Social selling
  • Content
  • Awards programmes
  • Events & conferences
  • Networking
  • Management & measurement
William gets our industry. Not only does he understand the underlying bricks and mortar foundations but better still he gets where it’s going too. Re where we are going... his grasp of value add is impressive but his ability to break down this into digestible/ engaging content is better still. If you want to make an omelette William isn’t afraid to break the odd egg to make sure it’s a really good omelette.
Jamie WishartClient Services Director, Teleperformance
I've known William for a number of years and have always been impressed by his grasp and insights into what's going on in the contact centre industry globally. The combination of his energy along with the scope and scale of his market knowledge allows his output to combine into a veritable whirlwind of clear, concise content - something of very real value for any sales-led organisation.
Robert Scott MoncrieffPartner,Animos LLP
I was introduced to William by a mutual friend and he was described as "the man who could make it happen.Never was that statement more true. Hard working, friendly, professional and extremely talented, William was a pleasure to work with. I am pleased to say I have remained in contact, and friends, with William and have no hesitation in recommending him.
Roy HolmesOperations Director, Daktela
William is a real pleasure to work with - always great fun and focused on keeping the main thing the main thing, with bags of creative flair... I wouldn't hesitate in recommending William to anyone looking for a deep understanding of customer need in the real world.
Jane YoungCMO, Smartway2

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